SurfAid Digital

Donation Experience

 

SurfAid is a non-profit humanitarian organisation whose aim is to improve the health, wellbeing and self-reliance of people living in isolated regions. Their website aims to provide an informative and easy to use platform for users to support and donate. I was tasked with improving the donation experience. Simplifying, streamlining steps and the data entry process was key along with revamping the UI, showing progress and examples buy converting the donations into “gifts” of what each specific amount will buy a village or community empowers the user, giving them the feeling they are contributing rather than blindly giving money away while making a difference to those in need.